Fifteen Countries around the world got to see the new LG G4 smartphone yesterday but not Australia.
LG held events in such places as New York, London, Paris, Singapore, Istanbul and Seoul and like their G3 smartphone launch Australia was forced to play second fiddle with PR executives refusing to say when the new device will be launched locally.
Unlike Samsung who launch globally at the same time LG has often chosen to make Australian consumers wait months to get access to their new smartphone offering.
With the G2 and G3 models Australian consumers got access to the device six months after the same device was launched overseas.
At an event in New York LG executives said that their new Android 5.1 phone is the industry’s first phone with an hexachord processor, incorporating Qualcomm’s 64-bit 1.6GHz Snapdragon 808.
Pricing wasn’t disclosed during the event at 1 World Trade Centre in Manhattan where last Acer launched their new range of PC’s monitors and smartphones.
ChannelNews understands from carriers that the Australian launch will not take place till late May or early June. Telstra and Optus already have the device for testing.
One model comes with a black-leather back.
LG who has struggled up against Apple Samsung and HTC have admitted that one of their problems is a lack of marketing investment.
In New York an LG executive said the company “needs to spend more money on promotion” to “continue growing market share” and, as a result, will promote the G4 more aggressively than previous G series phones.
Promotion will include the industry’s first global promotion enabling consumers in the USA and Australia to trial the device on an invite-only basis before it’s available.
A total of 2,500 Wi-Fi-only trial versions will be available to US consumers starting mid-May.
ChannelNews understands that LG grew their share of the smartphone market in Australia after the Company moved from primarily selling the device via retailers to being ranged at both Optus and Telstra.
The new device is positioned as providing “a unique experience that is simple to use for the average consumer yet still offering something new for expert users,” said Juno Cho, president/CEO of LG Electronics Mobile Communications.
Through its four arced sides, leather-back option in six colour choices, and updated UI, the phone delivers “character and originality” along with usability, Cho said.
The arced sides make it more comfortable to grip, and they deliver 20 percent greater durability when dropped compared to square phones, he added.
Consumer research also found that most consumers value battery life more than thinness, so rather than shave off a few millimetres by incorporating a small non-removable battery, the company offers a 3,000mAh removable battery, said Frank Lee, director of LG Electronics Mobile Communications in the U.S.
The phone is also positioned as offering high-performance camera capabilities that make it a “legitimate option if you don’t have your digital SLR with you,” Lee said.
Core Camera Features:
The main 16-megapixel camera has been upgraded from the G3’s 13 megapixel model.
The G4 now comes with f/1.8 aperture, which delivers 80 percent more light than the f/2.4 aperture on most phones Lee claimed.
The light is delivered to a 2.6-inch sensor, 40 percent larger than the G3 sensor.
Optical image stabilization (OIS) has also been improved through such enhancements as z-axis stabilization to deliver faster focusing.
The world’s first colour-spectrum sensor on a smartphone reads colour frequencies emanating from an object to see colours as the picture taker sees them. The phone also features a separate IR sensor to detect objects. The combination enables the flash to adjust its colour temperature and white balance to produce a natural result, Lee continued.
The feature is particularly useful when taking pictures under overcast skies, Lee said.
As LG’s first phone with a fully manual camera mode, the G4 lets users select white balance, ISO, shutter speed and the like while simultaneously capturing jpg- and RAM-format images.
Other camera features include laser autofocus for 0.276-second focusing and 0.6-second camera launching as well as 4K video capture and 120fps 1080p slow-motion video capture and playback.
To store all those RAW images, the G4 combines 32GB of embedded memory with a microSD slot that supports current 200GB cards and will support 2TB cards when available.
To view the camera’s high-resolution pictures and videos, the phone sports the industry’s first IPS Quantum display, “which more closely matches DCI standards” to deliver 20 percent more colour gamut than conventional LCD panels, said Lee.
The display technology is similar to quantum-dot technology used in select TVs but delivers thinner displays, Lee said.
Like before, the display is quad HD, offering 2560 by 1440 pixels and 538 PPI, but a new liquid crystal technology boosts brightness by 25 percent, and a UV photochemical treatment improves contrast ratio by 50 percent. Battery life: Despite a more powerful camera, display, and processor, the G4’s power consumption is 10 percent lower than that of the G3, thanks to multiple enhancements. Both phones feature 3,000mAh battery.
LG reduced battery drain through such technologies as separate graphics RAM, which enables the main processor to sleep when users are viewing still pictures on the device. The phone also lets users know if “rogue apps” are drawing power when the display is off. The phone delivers more than a day of use on one charge.
The Company’s UX 4.0 offers multiple enhancements compared to the previous UX, including ability to automatically create event albums based on time and location.
Users can also sort pictures by day, month and year. A calendar-event “pocket” places memos, tasks, and appointments into a specific date. Other features: The phone is the first ever to enable sensor-assisted positioning to deliver more accurate positioning of users who are indoors or moving between tall buildings, said Qualcomm executive chairman Dr. Paul Jacobs, who appeared at LG’s launch event in New York.
Sensors used include Wi-Fi, accelerometer, and barometer (for altitude). The phone also incorporates MirrorLink, which enables the display of a simplified G4 user interface on the in-dash touchscreen of a phone-connected car radio. The feature will be available in select global markets. The phone, like its two predecessors, decodes high-resolution 192/24 FLAC and wav files, but LG representatives didn’t know whether the phones also incorporate 192/24 DAC.