As Samsung and Panasonic slug it out in the flat panel TV market speculation is mounting that Samsung is trying to get the rights to bundle Avatar with their TV’s in the second half of 2010.Last month we reported that Panasonic was set to bundle Avatar after the Japanese vendor highlighted their close relationship with the movie at the 2010 CES Show.

Shortly afterwards Fox Home Entertainment a division of News Ltd contacted ChannelNews, to stress that no deal had had been reached with Panasonic Australia who were tipped to already have the rights to Avatar.

Last night in New York “Avatar” creator James Cameron appeared on stage at a Samsung launch event for their new range of 3D LED TVs. ChannelNews has been told that Samsung is offering “serious money” to try and secure the rights to bundle Avatar when it is released to Blu ray.

Also appearing at the Samsung event which was held in Times Square was the mega pop group the Black Eyed Peas, who performed a handful of songs from their current The E.N.D. World Tour, afterwards Cameron took the stage to announce that the showcase was being filmed in 3D using the same cameras that he used for “Avatar.”

Across town Sony was telling an audience of dealers that it was Sony camera’s that had been used to shoot the blockbuster 3D movie. The not-so-subtle Samsung publicity coup over Panasonic was noted by US journalists who had been invited to the event.

Panasonic helped to sponsor “Avatar” and had used the film’s trailers in early promotions for 3D last fall. The Japanese TV maker also had “Avatar” producer Jon Landau speak at its 2010 CES press conference.

At the Samsung Times Square Event event, Cameron told the crowd that he and Vince Pace, who designed the Sony-made cameras used to shoot “Avatar,” were using the same cameras to shoot the Black Eyed Peas’ performance.

Footage from that and the rest of the tour will be available in 3D exclusively for Samsung customers.

“Samsung has been such a visionary leader in getting to market first with these sets,” Cameron told the crowd. “Here’s one thing to remember. When you look back 10 years from now and everything you see is in 3D – your movies your sports and your entertainment in the home are all 3D, you can say, I was there in New York – the centre of the civilised when the future began.’ That’s right here tonight. “


The 3D footage of the event that was shot by Cameron and Pace’s production company Cameron/Pace was streamed live via Dipdive.com, the lifestyle engine for music, videos and movies.

Samsung said it used the Black Eyed Peas surprise Times Square performance to kick off worldwide Samsung 3D launch events and a global television advertising campaign.

During his performance, Black Eyed Peas front man Will.i.am confessed to leaking news of the surprise concert to fans, who rapidly spread the word via Twitter.

Samsung also helped tease the event by deploying B-Boy dancers throughout New York City Wednesday to “highlight the liberation of TV from 2D to 3D.”
“We are excited to help launch the Samsung 3D LED TVs and give our BEP fans exclusive access to the performance not only via Dipdive.com, but through the 3D experience,” said Will.i.am.

Samsung Australia will next month roll out new LED 3D models in Australia.

The company plans to launch several 3D TV’s this year including LED LCD TVs in the 7000, 8000 and 9000 series; a CCFL LCD TV in the 750 series; and plasma displays in the 7000 and 8000 series.

The campaign will include a global TV commercial filmed by director Sam Brown that “translates the immersion of 3D on a 2D TV screen.” The ads will begin running in Australia shortly.

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