The Black Pearl Cooking School in Brisbane will install a selection of Fisher and Paykel appliances into its new demonstration and hands-on kitchen areas as part of its partnership with the company.
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Fisher and Paykel’s National Marketing Manager, Peter Russell said, “Black Pearl Epicure is one of Brisbane’s most popular and respected cooking schools and this alliance continues Fisher & Paykel’s growing relationship with Australia’s top cooking schools.”
“We now have strategic partnerships with NSW’s Sydney Seafood School; Victoria’s Raw Material’s The Studio; and now Queensland’s Black Pearl Epicure. This is part of a deliberate strategy by Fisher & Paykel to align itself with top caterers, chefs and foodies to support its premium cooking offering. Additionally there is a strong experiential marketing element to all of this; we want foodies to directly interact or experience these advanced new products,” added Russell.
Black Pearl Epicure’s Managing Director, Babak Hadi said, “Black Pearl cooking school offers cooking classes which allow guests to sit, watch, taste and learn. We are thrilled our guests will now have the chance to enhance their cooking skills using top of the range Fisher & Paykel appliances.”