Fisher & Paykel “Serious” Cooking In SA

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Appliance giant Aussie invasion continues as unveiled showroom in South Australia, last night.
The new showroom focusing on kitchen and cooking appliances is just for the retail community initially, but will open up to the general public at a later date, where consumers can purchase F&P goods.

Among the appliances in working order are a compact oven, coffee maker, steam oven and microwave oven – all completely new appliances from the Fisher & Paykel brand in Australia, as well as outdoor cooking gear.

The yet to-be-released DCS Grill will also be on show.

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Fisher & Paykel, who may be subject to a takeover from Chinese brand Haier, is revamping its Australian showrooms to reflect the brand’s “globally aligned aesthetic and values” and is the second to be re-branded, after Subiaco, Western Australia.

Fisher & Paykel says it is looking to strengthen its position as a “human-centred and social brand.”

Around 80 guests – including members of the design, architectural and retail community- were at the opening, unveiled by F&P Chief Operating Officer Mike Church.

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“The new showroom definitely has a strong focus on kitchen appliances, which shows we are serious about cooking,” says Fisher & Paykel SA and NT State Manager, Terry Williams.

 

The market has been challenging in Adelaide for a while now, but Williams believes the new showroom opening comes at the perfect time.

“I’m proud that Fisher & Paykel has such a stunning new showroom andour spectacular new products will stand us in good stead for the future,.”

The new Fisher & Paykel SA showroom is located at 297 South Road, Mile End,Adelaide. Call 08 8344 0400 to make anappointment to visit the newshowroom.

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