Fisher & Paykel will unveil its new display of its cooking and kitchen appliances at the Melbourne Good Food and Wine Show tomorrow.Fisher and Paykel’s National Marketing Manager, Peter Russell said that its new display will offer something new and unique to visitors.

“We can promise visitors that this will be the first time they have seen an appliance company display their products in this way in Australia, and possibly the world. This unique and daring display continues Fisher & Paykel’s commitment to true innovation and supports our brand proposition, How Very Thoughtful,” said Russell.

“The display we will unveil tomorrow is equally bold and new, and we have engaged the very latest technology to create a sensory experience that will capture attention and interest among our target audiences. I can guarantee no-one in this country will have seen anything like it ,” added Russell.

Two years ago, Fisher & Paykel converted a 12 metre shipping container into two kitchens and showcased its latest cooking appliances.

“Ironside, as it has been affectionately known, was an enormous success and toured Australia’s food and design trade shows. In fact it was so successful that another major appliance brand copied our concept,” concluded Russell.