Fitbit has expanded its range of wearables with the launch of the Versa Lite Edition ($249.95), the Inspire HR ($179.95) and Inspire ($129.95) and a swim-proof children’s Ace 2 ($129.25).
The fitness-focused brand is also revamping its Fitbit app’s interface and adding a new Fitbit Focus section and launching a new Rewards program later in the year.
Fitbit Versa Lite Edition ($249.95) builds on the success of its predecessor, the Fitbit Versa, retaining most of the core fitness and smart features including sleep tracking, heart rate tracker, GPS, 15+ exercise modes, 4+ days battery life and more.
It includes a simple one-button design that is lightweight and swim-proof in new colour options with accessories like stain-resistant, swim-ready silicone bands and hybrid woven bands (coming soon).
Both trackers have a new swim-proof design with a touchscreen display, smartphone notifications, automatic activity, up to 5 days of battery life for day to night wear, and more.
Inspire HR and Inspire accessories are available in stain-resistant silicone, and in printed lilac bloom and soft pink deco.
For the more fashion-forward users, Fitbit also offers Horween leather accessories including new double-wrapped saffiano bracelets, stainless steel metal mesh bracelets and a clip option (ranges from $44.95-$99.95 and sold separately).
The wearables brand hasn’t forgotten about kids, the new Fitbit Ace 2 is designed to instil healthy habits at an early age.
It too has a new swim-proof design with a bumper to prevent damage while in use and is available in fun colours and accessories including patterned designs.
Ace 2 features new animated clock faces, motivating challenges, and colourful avatars and cover photos to personalise their profiles within the Fitbit app.
In addition to the four new models, Fitbit is also launching a Rewards beta program which incentivises users to maintain an active lifestyle by earning points for everyday activities.
Points can be redeemed for discounts on Fitbit products and partnered brands including Adidas, Blue Apron, and Deezer.
The Rewards program is set to launch as a full-fledged paid premium service offering later this year.
Growth in the global wearables market — forecasted to reach 189 million units by 2022 according to IDC — is largely driven by smartwatches, but trackers remain a significant part of the category overall.
“With our newest products, we’re delivering high-quality, easy-to-use wearables that are more affordable, so getting healthy can be accessible to people of all ages and activity levels – even those who have never tried a wearable,” said James Park, co-founder and CEO of Fitbit.
The Fitbit Versa Lite Edition ($249.95), the Inspire HR ($179.95) and Inspire ($129.95) are available for pre-order now. The Ace 2 ($129.25) will be available in Q2 2019.