Intel are about to throw their hat into the TV ring, says reports.
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It has already developed a user interface for users to browse programs and is pitching media operators it seeks to gain a platform to launch its Internet based Pay TV service, which it hopes to do later this year.
The web ready Intel box would be capable of streaming and providing on-demand content.
However, the service is said to be confined to the US.
And its not just TV business Intel is looking to get a grip of – it is also joining the mobile revolution and announced Motorola,
Lenovo and ZTE would use its Atom Z2460 (known as ‘Medfield’ chip) in its smartphones at the recent World Mobile Congress in Barcelona, as it plays catch up with rival ARM.
Read: Intels New Entry Level Smartphone Looks Like An iPhone
This comes as both Google and Apple are said to be making a dash towards consumer living rooms, and although Apple failed to deliver the holy grail IPTV device everyone was hoping for last week, is said to have more to come up its sleeve.
Intel already supply chips for set-top boxes sold by US firm Comcast, which sells Internet, TV and phone services.