FOXTEL has announced that it has secured its first “day and date” release with Warner Home Video Australia’s “The Curious Case of Benjamin Button” which will be available to subscription television subscribers on FOXTEL Box Office Pay Per View the same day the movie is released on Blu-ray and DVD.
FOXTEL Executive Director of Television and Marketing, Brian Walsh said, “This deal represents a transformational moment for subscription television subscribers who no longer have to leave home to see the latest release movies as soon as they are available on Blu-ray and DVD.”
“The hugely popular and award-winning film The Curious Case of Benjamin Button was the perfect movie to launch this initiative. To inform subscribers about this landmark deal with Warner Bros, FOXTEL Marketing will be undertaking a full campaign ‘Push the button to watch Benjamin Button’ so they can have On Demand access to the film.”
The Curious Case of Benjamin Button will be available from June 3, 2009 on FOXTEL Box Office and FOXTEL Box Office HD On Demand.