In the lead-up to Foxtel’s new HD service which is due for launch in 2008, the pay-TV service has created a website aimed at “demystifying” high definition and explaining terms and technology associated with the standard.
The website, at www.foxtel.com.au/hd, provides a guide for consumers looking to purchase a new TV capable of displaying HD images, as well as tips for TV owners who are experiencing trouble identifying the correct cabling for their HD TV.
The new offering, Foxtel HD, will deliver up to four dedicated channels airing HD content.
“FOXTEL HD is coming in early 2008 and this new website will help consumers to understand its significance and impact on entertainment in the home. We want Australians to learn more about how television is broadcast now, and the amazing HD TV broadcasts that will become the standard,” said Foxtel executive director of content, product development and delivery, Patrick Delany.
“With the current huge choice in flat-panel televisions, its important viewers purchase a unit that is HD compatible to enjoy watching their favourite programs today and into the future.”
The website will host Foxtel’s first blog, called ‘The Full Picture’, at www.foxtel.com.au/thefullpicture, which will offer visitors the chance to keep up-to-date with Foxtel HD developments.