Foxtel has signed the first new content deal with Optus since 2002 in the midst of an influx of IPTV competition.
Foxtel CEO and Managing Director, Kim Williams said: “The audio visual entertainment market is increasingly competitive with the arrival of terrestrial multichannels and new IPTV providers, and we welcome these agreements as they provide solid incentives for Optus to offer the full suite of Foxtel subscription services into the future.”
The new content offering, effective as of February 2011, will see Optus television subscribers gaining access to Foxtel’s iQ HD boxes and high definition channels, either via cable or for the first time via satellite.
Optus will also act as a sales agent for Foxtel in areas where it does not have a cable network. This will enable it to bundle Foxtel channels supplied via satellite, providing more choices for consumers looking for broadband and home phone services.
Foxtel has made the move to increase sales of their subscription television service which comes under scrutiny as being expensive compared to IPTV offerings like Apple TV which offer nominal fees for individual movies and shows as well as access to online content.