According to the CEO of Foxtel, Kim Williams, they will launch over 25 new channels this year as well as a new Internet based service in 2010. He also heralded a big investment in broadband services of up to $1 Billion.
“We will integrate substantial broadband television capability to the FOXTEL iQ next year. Our medium term aim is to have a FOXTEL iQ in every subscriber home because it is the ultimate television viewing technology aligned as it is with the whole focus on personalisation,” says Williams.
He told the National Press Club in Canberra that Foxtel now has 1.6 million Australian households connected to Foxtel and that the pay TV operator was now reaching over 6 million consumers. He also said that the conversion of these customers was the fastest digital conversion of pay TV subscribers in world history.
“An additional 700,000 households with more than 2.5 million people subscribe to the same types of services from our regional colleagues at Austar. That’s over 8 million Australians actively choosing our services” said Williams.
“Broadband integration into Foxtel’s suite of services is one of our most exciting developments. We will make many announcements in this space over the next year. Our commitment to broadband was significantly expanded with the launch of a new website in April. Over 42% of our customers now have the iQ installed in their home and that by the end of next year that number comfortably will have passed 65%, the possibilities are dazzling”.
He added, “The investment in deploying those digital services alone substantially exceeds $1bn of fresh risk capital deployed in building an entirely new fabric of media possibilities for Australian consumers.”
He told the audience that Over 150 channels of richly diverse content are now provided to Australians with a pallet of choice that exceeds 15,000 hours each and every week. “That choice provides a huge boost to media diversity with those channels being owned by more than 50 independent Australian and international companies, more than 20 of which are Australian owned or Australian based” he said.