Free Gifts HD TV War As Sony TV Sales Slump

X

A free gifts HD TV war has broken out with Panasonic giving away a free Wii with selected HD plasma TVs. Earlier this week Samsung announced a free LCD TV with every 40-inch TV purchased. The news comes as Sony sales sink behind Samsung in week 25.

During the past 12 months, Sony has dumped tens of thousands of free Sony Playstation 3 consoles and Blu ray players into the market in an effort to bolster their TV sales, but despite this week 25 GFK data, shows that Sony has only 18% market share of the flat panel TV market, with Samsung grabbing 36% of the value market where Sony have in the past been extremely strong.

LG came in third with 15.8% of the market.

Now Panasonic is taking a run at the major brands In an effort to crank up sales with consumers who purchase a selected Panasonic VIERA Full High Definition (FHD) 1080p Plasma TV between 27 June and 2 August, 2009, getting a redemption Bonus Wii voucher valued at $399.95. 

Matt Pearce, Product Manager, TV, Panasonic Australia said: “We are delighted to once again offer consumers a Bonus Wii in this exciting promotion.”


The eligible Panasonic models in the Bonus Wii promotion are:

Model                                                                         RRP               
TH-65PZ850A 65-inch Full HD 1080p                        $11,999 rrp     
TH-58PZ850A 58-inch Full HD 1080p                        $7,699 rrp       
TH-P50G10A 50-inch Full HD 1080p                         $3,799 rrp       
TH-P46G10A 46-inch Full HD 1080p                         $3,299 rrp       
TH-P42G10A 42-inch Full HD 1080p                         $2,749 rrp
TH-P50S10A 50-inch Full HD 1080p                          $3,399 rrp                   
TH-P46S10A 46-inch Full HD 1080p                         $2,899 rrp       
TH-P42S10A 42-inch Full HD 1080p                         $2,449 rrp

The Bonus Wii promotion commences on 27 June, 2009 and will be supported by a strong marketing campaign including a national Television campaign, Print, Radio and On-line Advertising, as well as in-store promotions including point-of-sale, counter cards and other signage.  The promotion will also be supported by complementary social media marketing campaigns on Facebook and Twitter.

PAN1992 MWO Banners LB 728x90px V2 Free Gifts HD TV War As Sony TV Sales Slump
728x90 Free Gifts HD TV War As Sony TV Sales Slump
ARL0458 Arlo Pro 4 Oct21 Banner 728x90 V2 scaled Free Gifts HD TV War As Sony TV Sales Slump
728x90 Leaderboard REL Free Gifts HD TV War As Sony TV Sales Slump
Media 728 × 90 Free Gifts HD TV War As Sony TV Sales Slump
Antiglare 728x90 Free Gifts HD TV War As Sony TV Sales Slump
Olimpia Splendid Unico Cooling 728x90 Free Gifts HD TV War As Sony TV Sales Slump
TCL20 728x90 1 Free Gifts HD TV War As Sony TV Sales Slump
BEL2117 4Square AUF001 728x90 Free Gifts HD TV War As Sony TV Sales Slump
728x90 Free Gifts HD TV War As Sony TV Sales Slump


YOU MAY ALSO LIKE