A free gifts HD TV war has broken out with Panasonic giving away a free Wii with selected HD plasma TVs. Earlier this week Samsung announced a free LCD TV with every 40-inch TV purchased. The news comes as Sony sales sink behind Samsung in week 25.
During the past 12 months, Sony has dumped tens of thousands of free Sony Playstation 3 consoles and Blu ray players into the market in an effort to bolster their TV sales, but despite this week 25 GFK data, shows that Sony has only 18% market share of the flat panel TV market, with Samsung grabbing 36% of the value market where Sony have in the past been extremely strong.
LG came in third with 15.8% of the market.
Now Panasonic is taking a run at the major brands In an effort to crank up sales with consumers who purchase a selected Panasonic VIERA Full High Definition (FHD) 1080p Plasma TV between 27 June and 2 August, 2009, getting a redemption Bonus Wii voucher valued at $399.95.
Matt Pearce, Product Manager, TV, Panasonic Australia said: “We are delighted to once again offer consumers a Bonus Wii in this exciting promotion.”
The eligible Panasonic models in the Bonus Wii promotion are:
Model RRP
TH-65PZ850A 65-inch Full HD 1080p $11,999 rrp
TH-58PZ850A 58-inch Full HD 1080p $7,699 rrp
TH-P50G10A 50-inch Full HD 1080p $3,799 rrp
TH-P46G10A 46-inch Full HD 1080p $3,299 rrp
TH-P42G10A 42-inch Full HD 1080p $2,749 rrp
TH-P50S10A 50-inch Full HD 1080p $3,399 rrp
TH-P46S10A 46-inch Full HD 1080p $2,899 rrp
TH-P42S10A 42-inch Full HD 1080p $2,449 rrp
The Bonus Wii promotion commences on 27 June, 2009 and will be supported by a strong marketing campaign including a national Television campaign, Print, Radio and On-line Advertising, as well as in-store promotions including point-of-sale, counter cards and other signage. The promotion will also be supported by complementary social media marketing campaigns on Facebook and Twitter.
