Telstra has cut the price of the HTC Desire to $0 upfront and $79 a month for 24 months and have also initiated an unusual review program that allows consumers who pass their opinion on the HTC Desire to keep their demo phones.
The new plan HTC Desire data plan includes up to $750 of standard voice, SMS, MMS and Video Calls to any Australian network each month, plus 500MB of data.
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Initially the HTC Smartphone phone was available outright $779.
Telstra has also initiated a unique review program which allows consumers who offer to review an HTC Desire to keep the phone afterwards.
Telstra has given away 25 HTC Desire phones to Aussie mobile users who share their thoughts on the new Android based phone “You’ll also get the phone to keep as a thank you” Telstra said.
Called a ‘social review’ program the initiative will run for 2 weeks.
Telstra said “Basically, we’d like our social reviewers to share their experiences using the features available on the HTC running on our Next G network”.
They claim that the exercise will allow reviewers to learn more about the HTC Desire’s capabilities while sharing their insights with Telstra into how they’ve customising their handset to meet their needs.
We’re looking for a mix of perspectives, including people from metro and regional Australia, current Telstra mobile customers as well as people who currently subscribe to competitor services Telstra said.
Reviewers also need to be active participants in social media conversations (be it YouTube, blogs, forums, Twitter etc) and share an active interest in mobiles and how they can help us find new ways to stay connected as part of the program.
Telstra added “Once we have selected our reviewers they will be asked to regularly participate in discussions on Telstra Exchange about their HTC Desire experience on the Next G network for a two week period”.
The social review program finished at 5pm on 10 May.