Samsung Electronics have announced David Beckham as the corporate face for its 2012 Olympic Games sponsorship.

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Soccer superstar and ladies favourite Beckham as brand ambassador will begin his role “with immediate effect” Samsung announced yesterday. 

David Beckham was the electronics number one choice to be global ambassador for its sponsorship of London 2012 games.

His success as a sportsman and his ambassadorial role in bringing the Olympic Games to London were among the many reasons for his selection, it said. 

Born in Leytonstone, East London, just one tube stop from the new Olympic Park located in Stratford, Beckham will be on home ground.

 “I’m very proud to be part of the team that brought the Olympics to my home city, London.  It is one of the greatest events in the world,” he said.

Gyehyun Kwon, VP & head of Worldwide Sports Marketing, said that Samsung and the LA Galaxy player shared a number of common values ranging from their mutual commitment to youth and their efforts to encourage participation in sports.

Victoria Beckham’s better half will also be promoting the electronics giant’s role as Worldwide Olympic Partner for wireless communications equipment.

 “We’re delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology.”

“David Beckham is a global sports icon who is helping to raise the profile of the London 2012 Olympics and attracting more of us to watch and to actively participate in the Games,” Gyehyun Kwon observed.

“Samsung’s London 2012 marketing campaign will also place great importance on the value of engaging youth.”

Another looker, Australian actor Simon Baker, star of the hit series ‘The Mentalist’ fronted Samsung ad campaign ‘Turn on Tomorrow’ last year.