Fujifilm Unveils Smallest 10x Zoom Camera

Fujifilm has launched the world’s smallest camera that comes with 10x zoom and wide angle lens.

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The FinePix F70EXR is encased in a metal shell with a double lacquer finish and is 22.7mm thick. The lens features Super EBC Coating which claims to keep ghosting and flare to a minimum, while its EXR sensor is modelled on the human eye and can be flexed according to the scene being photographed.

When the light is strong and even, the FinePix F70EXR can be switched to High Resolution (HR) mode to ensure every small detail is recorded. When the light is strong but contrasting, the sensor can switch to Wide Dynamic Range (DR) mode to achieve the optimal balance between highlights and shadows. Finally, while in low light conditions, the sensor can switch to High Sensitivity and Low Noise (SN) mode to ensure clean noise-free photographs even in the darkest conditions.

The FinePix F70EXR comes with an EXR Auto which automatically detects six different types of scenes – Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait. The camera will recognise the scene, optimise focus, colour balance, exposure, flash and sensitivity and will also automatically switch the sensor to HR, SN or DR mode depending on lighting conditions. It is also equipped with EXR Priority modes which enables default to HR ‘Resolution Priority’, SN ‘High ISO & Low Noise Priority’ or DR ‘D-Range Priority’ for consistent shooting using one sensor setting.

In addition, Fujifilm’s FinePix F70EXR comes with a Pro Focus mode and Pro Light mode that combines images together to provide one whole new image.

To provide perfectly exposed and focused portrait shots, the FinePix F70EXR is equipped with FUJIFILM’s latest Face Detection technology which can track up to 10 faces simultaneously at almost any angle to the camera. Red-eye is instantly corrected and the camera saves both the original and corrected image file automatically.

Fujifilm Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FUJIFILM FinePix F70EXR combines intuitive use with the most advanced features and technology available in a point-and-shoot digital camera.

“By adding Fujifilm’s sophisticated EXR technology to the FinePix F70 EXR, outstanding images can be achieved in virtually any lighting condition,” concluded Dole.

The Fujifilm FinePix F70EXR has a recommended retail price of $499.