Fujifilm has received ten awards at this year’s Red Dot Design awards for a number of its lenses and products including a infectious disease testing system.
Fujifilm says the award has been given to a diverse range of Fujifilm’s products from broadcast and cine lenses, medical products including endoscopes to consumer products such as instax, in recognition of their advanced performance, usability and easy-to-use interface in addition to their exterior design.
The products receiving recognition include, Cine lenses FUJINON MKX18-55mm T2.9 and FUJINON MKX50-135mm T2.9 for the X Series of digital cameras; 4K camera compatible zoom broadcast lens FUJINON UA27 x 6.5; 4K camera compatible portable broadcast zoom lens FUJINON UA14 x 4.5, hybrid instant camera instax SQUARE SQ10; and Cine lenses FUJINON MK18-55mm T2.9 and FUJINON MK50-135mm T2.9.
The Red Dot Design Award is a prestigious international design award launched in 1955. This year, there were over 6,300 entries from 59 countries and regions judged by internationally-renowned design experts.