Gaming giant to shut down its Australian business as it looks to salvage its ailing business.
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Sega’s euro offices in France, Germany, Spain, and Benelux will also close as part of its business restructure, announced today.
The gamer suffered declining fortunes since it was forced to release its Dreamcast console prematurely with little game support, bowing out of the market following pressure from Sony’s PlayStation.
5 Star Games will takeover distribution across Australia and Benelux from the 1st July.
All other territories will continue to be run through the same channels as before and will be managed through the SEGA Europe HQ in London.
“SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise”,”said Jurgen Post, COO of SEGA Europe.
“The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”
Sega said it will continue to sell its London 2012 – title launched in Oz this week for PC, the Xbox 360 PlayStation3
