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Gaming Companies such as Sony with their new slim PS3 and Microsoft with their discounted Xbox 360 are set to struggle as gaming sales worldwide continue to slide. In the USA which is one of the biggest gaming markets in the world sales fell 14.4% in August. This is the sixth consecutive decline in overall gaming console sales.

Gaming Companies such as Sony with their new slim PS3 and Microsoft with their discounted Xbox 360 are set to struggle as gaming sales worldwide continue to slide. In the USA which is one of the biggest gaming markets in the world sales fell 14.4% in August. This is the sixth consecutive decline in overall gaming console sales.

In August sales in the USA dropped to $1.8 billion from $2.2 billion the same month a year ago, the NPD Group reported. Sales in the first eight months of the year fell 14.2% to $18.1 billion from $21.2 billion the same period in 2008.

In Australia both Sony and Microsoft, have refused to say whether sales of gaming consoles are falling with GFK refusing to release brand data.All Sony is claiming is that the new slim PS3 has lifted sales despite the fact that the same  device is selling in the USA at Best Buy for $289 Australian Vs $499 in Australia.

In the first couple of months of the year, the video game industry continued to grow globally despite the economic recession. However, in March, the downturn started to take its toll and in May the industry hit its lowest monthly mark in nearly two years said NPD.

In August, every category saw a sales decline with the exception of accessories, which was up 2% from a year ago. Overall hardware sales, including consoles and portable gaming devices, fell 16% to $908.7 million.

Price cuts recently introduced for the Sony PlayStation 3 and the Microsoft Xbox 360 by had an impact on unit sales in August, despite being made fairly late in the month. “It will be interesting to see the full impact of the new price points on September sales,” Frazier said.

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