Gaming Sites Big With Net Users

comScore has reported that more than half of Asia-Pacific Internet users visited gaming sites in August 2008, spending almost one and a half hours on the sites.

China led the Asia-Pacific region in online gaming penetration in August, with nearly 55 percent of China’s online population (90 million users) visiting gaming sites during the month. Singapore followed with nearly 50 percent penetration, followed by Australia with 45 percent penetration. India reported the lowest penetration with only 27 percent of its online population visiting a gaming site in August.

comScore’s Executive Vice President for International, Will Hodgman said, “Online gaming is one of the largest and most engaging site categories in the region, which represents an attractive opportunity for advertisers. This audience defines digital ‘active engagement’ – a combination of frequency and duration – that yields a ripe environment for advertisers.”

South Korea’s users led the region in the most time spent on gaming sites with visitors averaging more than three hours per person during the month and visiting gaming sites an average of 13 times. Taiwan showed the second highest level of engagement with 151 minutes per visitor, followed by Hong Kong (143 minutes per visitor) and Singapore (140 minutes per visitor).

See: www.comscore.com