comScore has reported that more than half of Asia-Pacific Internet users visited gaming sites in August 2008, spending almost one and a half hours on the sites.
comScore’s Executive Vice President for International, Will Hodgman said, “Online gaming is one of the largest and most engaging site categories in the region, which represents an attractive opportunity for advertisers. This audience defines digital ‘active engagement’ – a combination of frequency and duration – that yields a ripe environment for advertisers.”
South Korea’s users led the region in the most time spent on gaming sites with visitors averaging more than three hours per person during the month and visiting gaming sites an average of 13 times. Taiwan showed the second highest level of engagement with 151 minutes per visitor, followed by Hong Kong (143 minutes per visitor) and Singapore (140 minutes per visitor).