Wearable tech will play a key role in a new Qantas initiative, designed to reward members for being active.Qantas has teamed up with nib to launch Qantas Assure, offering health insurance and featuring travel insurance under the same umbrella, set to launch in the first half of 2016.
The deal will “bring together nib’s leading health insurance products with the market reach and consumer insights built up over almost three decades of the Qantas Frequent Flyer program”, with a range of Qantas Assure-branded health insurance products and the ability to earn Qantas Points through the Frequent Flyer program to be on offer.
Qantas states that it is targeting a 2-3 per cent share of the Australian private health insurance market on a revenue basis in Qantas Assure’s first five years.
Wearable tech will be employed to reward members “for even moderate increases in levels of physical activity”.
“This is not about simply earning points when you pay a bill,” Qantas CEO Alan Joyce commented of the initiative. “It’s about offering members the opportunity to be rewarded for being more active, which is something that also has a direct impact on improving your wellness.”
Qantas Frequent Flyer members who purchase a Qantas Assure policy will be able to download a wellness app that syncs with popular forms of wearable technology.
Qantas states the app will log the number of steps taken in a day, depositing Qantas Points into the user’s Frequent Flyer account, with members able to choose from a variety of daily or weekly targets depending on their lifestyles, with the number of points earned increasing with the size of the target.
“The idea behind Qantas Assure came from our members telling us they want to be rewarded for leading a more active lifestyle,” Qantas Loyalty CEO Lesley Grant commented. “They also want to feel more engaged in the health insurance experience rather than just paying their monthly premium or making a claim.
“We believe Qantas Assure will create a very different relationship between customers and their health insurance. It’s deliberately different and we think it’s very exciting.
“When members combine the Qantas Points they can earn from literally walking around the block with all the other ways to earn, it becomes a very powerful proposition.”