Get The Stig, on credit. Facebook ‘Credits’ has hit town. And so has Top Gear. Car nuts can now get Top Gear shows ‘exclusive’ to The Social Network.
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Fans of Clarkson, Hammond and May’s zany antics can now access their favourite Top Gear ‘specials’ via Facebook on BBC Worldwide VOD (video on demand) app.
The service let fans watch your favourite Top Gear bits over and over again.
For 48 hours actually – once rented, via the official Top Gear fan page, and payable by Facebook Credits, its latest brainchild, “a trusted space to store payment information.”
“Four of the show’s most iconic episodes will now be available to rent using Facebook credits over the next four weeks,” BBC said today.
The Polar Special was unleashed today, with others “staggered” for the coming weeks, – the second is the US Road Trip – the biggest British TV show ever on Facebook.
As well as Down Under, the episodes will be available for Facebook users in New Zealand, Europe, USA, Australia, Canada.
Credits can be purchased within an app, or through the payments tab within the users account settings.
The BBC have even geared up custom-made apps for ultimate Top Gear nuts to run alongside the episodes where they can test their series’ knowledge and answer trivia on the Facebook official Top Gear fan page.
That should please a few fans – Top Gear and The Stig Facebook fan page’s have over 14 million friends altogether.
The unveiling of the Credits system also marks a major commercial push from Mark Zuckerberg’s brainchild and is telling of the direction his social network is going in, while cutting out the middle man (i.e Android and iOS).
Top Gear has amassed a huge following on Facebook with almost 14 million friends following the show and The Stig.
“We’re always looking at ways of adding value for the core fans of the show so it’s entirely appropriate that we should be one of the first TV shows to make its premium content available via Facebook,” says Adam Waddell, Top Gear, Managing Director.
To get with Jeremy and the boys, ‘like’ the official Top Gear Facebook page Here.
Viewers can also download favourite episodes or apps from iTunes.
