GFK Threatens After Poor Sony TV Sales Data Leaked

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Leading research group GFK have sent out threatening letters to several of their key customers after complaints from Sony over the constant leaking to ChannelNews of weekly GFK data that shows that Sony is fast losing market share in the flat panel TV market.

Information in the letters has been leaked to ChannelNews. It claims that competive data is the copyright of GFK and should not be leaked to the media.

This week we can reveal that Samsung, who are currently talking to Sony about the supply of LED flat panel TV’s to Sony, has held onto their 42% market share in the LCD TV market with Sony still wallowing at below 15% share. LG is sitting in second place with 15.3% share according to GFK data.

The GFK data also reveals that Panasonic has 48% of the plasma TV market with LG and Samsung fighting it out for the rest along with several unknown brands.

GFK Managing Director Gary Lamb claims that the data which is syndicated to vendors and “should not be leaked” is copyright protected.

However, a recent ruling in the Federal High Court of Australia in the case of Ice TV Vs Channel Nine sheds a different light on GFK’s claim with 6 Judges ruling that there is “nothing creative about a set of numbers or the content of a TV program guide”.

Sony, who recently black banned SmartHouse after we revealed that they were sacking 32 staff in Australia has seen their market share drop in the TV market from 32% in 2008, to less than 15% in 2009. We were also the first Australian site to reveal that Sony globally, has never made a profit from their Bravia LCD TV’s, Playstation 3, or their VAIO range of notebooks.

 


 
Yesterday, it was revealed that Samsung is in talks with Sony to supply television panels using light-emitting diodes, or LEDs, as backlights, the Seoul Economic Daily reported, citing industry officials.

The publication claims that Samsung is seeking to supply Sony with TV panels measuring 40 inches, 46 inches and 55 inches. Sony is also close to tipping in $630million dollars into a deal with Sharp to produce LCD TV’s. 

Samsung sold more than 650,000 LED TVs globally since it started producing them in March, Seoul Economic said.

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