Global TV Shipments Decline Samsung #1

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Global TV shipments have declined 6 percent in the first quarter of 2009 Vs 2008. At the same time the average selling price declined as revenues fell 12% according to research company DisplaySearch.

Global TV shipments were 43.3 million units with Samsung claiming the #1 spot.

LCD TVs gained share among the different categories of TVs, closing in on two-thirds of the market; the actual share was 62 percent. However, LCD revenues also fell for the first time, by 1 percent. Plasma TVs also rose slightly, notching a 1 percent unit gain, but revenues plunged by 26 percent.

Samsung remained the global brand share leader in revenues for the thirteenth straight quarter, holding its revenue share around 22 percent. LG climbed to second with a jump of about two percent; LG finished the fourth quarter of 2008 with an 11.5 percent share, which climbed to 13.3 percent share during the first quarter. That topped Sony, which finished third with a 13.1 percent share. Sharp and Panasonic finished fourth and fifth witha 7.2 and 6.1 share, respectively. The “others” category made up 38.8 percent of the market.

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