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The Good Guys has nabbed an exclusive partnership with Dell Australia, making the retailer the sole distributor of five models – Dell’s Inspiron 15 5000, Inspiron 15 7000, XPS 13, Inspiron 13 7000 2-in-1 and Inspiron Desktop.

The retailer will now stock Dell’s XPS and Inspiron product ranges – consisting of laptops, 2-in-1s, desktops and monitors – scheduled to hit shelves by the end of November.

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Dell ANZ GM for Consumer and Small Business, Ben Jackson, states that the partnership is an extension of the existing relationship with parent company JB Hi-Fi:

“Customers are at the heart of all our go-to-market strategic decisions. By extending our existing partnership with The Good Guys’ parent company, JB Hi-Fi, we are able to bring exclusive Dell offers to even more Australian customers”

“We recognise customers want both an online and in-store experience and this deal reflects our ability to offer buyers a choice when it comes to the purchase journey”

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Geoff Reader, The Good Guys’ Merchandise Director, affirms its partnership with Dell with increase its competitiveness in the retail landscape:

“Dell has always been a key player in the Australian technology industry, and we are thrilled to extend our range to offer exclusive models in-store to our customers”

“Having this range of products in-store not only gives our customers choice, but exclusive access. At The Good Guys we pride ourselves on having the best brands, a great range of products and very competitive prices – and now Dell joins us on this journey with this fantastic range for our customers”.

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