The Good Guys has nabbed an exclusive partnership with Dell Australia, making the retailer the sole distributor of five models – Dell’s Inspiron 15 5000, Inspiron 15 7000, XPS 13, Inspiron 13 7000 2-in-1 and Inspiron Desktop.
The retailer will now stock Dell’s XPS and Inspiron product ranges – consisting of laptops, 2-in-1s, desktops and monitors – scheduled to hit shelves by the end of November.
Dell ANZ GM for Consumer and Small Business, Ben Jackson, states that the partnership is an extension of the existing relationship with parent company JB Hi-Fi:
“Customers are at the heart of all our go-to-market strategic decisions. By extending our existing partnership with The Good Guys’ parent company, JB Hi-Fi, we are able to bring exclusive Dell offers to even more Australian customers”
“We recognise customers want both an online and in-store experience and this deal reflects our ability to offer buyers a choice when it comes to the purchase journey”
Geoff Reader, The Good Guys’ Merchandise Director, affirms its partnership with Dell with increase its competitiveness in the retail landscape:
“Dell has always been a key player in the Australian technology industry, and we are thrilled to extend our range to offer exclusive models in-store to our customers”
“Having this range of products in-store not only gives our customers choice, but exclusive access. At The Good Guys we pride ourselves on having the best brands, a great range of products and very competitive prices – and now Dell joins us on this journey with this fantastic range for our customers”.