Google has launched a campaign advocating gay and lesbian marriage in homophobic countries.
Google’s ‘Legalize Love’ campaign aims to encourage equal marriage rights for gay, lesbian and bisexual couples in countries it has offices, beginning in Poland and Singapore.
“We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office,” began Google executive Mark Palmer-Edgecumbe at the Global LGBT Workplace Summit in London.
“It is obviously a very ambitious piece of work.”
According to Mashable, the campaign targets countries that have homophobic laws and cultures by developing relationships with companies and supporting grass root campaigning.
“‘Legalize Love’ is a campaign to promote safer conditions for gay and lesbian people inside and outside the office in countries with anti-gay laws on the books,” Google wrote in a statement.
Palmer-Edgecumbe claims the ‘Legalize Love’ campaign is being introduced in Singapore as it is striving to become a global financial leader.
Although the campaign officially unifies their efforts, it isn’t the first time Google has advocated equal rights for gay and lesbian couples.
In Sydney’s Madi Gras, the company hosted two Queer Thinking seminars on Activism in the Internet age and Queer Careers. It has also thrown its name behind gay pride marches in Sao Paulo, San Francisco and New York.
Not afraid to lead by example, Google recently beefed up its own employee perks by enhancing transgender-inclusive benefits, including transitioning procedures and treatments.
Such initiatives have positioned Google as one of the best companies to work for. In fact, In Fortune Magazine’s ‘100 Best Companies to Work for’ 2012, Google ranked number 1.