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Like the green light on the end of Jay Gatsby’s pier, Ruslan Kogan’s vision of a Kogan-branded Android phone appears to keep receding into the future.

Like the green light on the end of Jay Gatsby’s pier, Ruslan Kogan’s vision of a Kogan-branded Android phone appears to keep receding into the future.

The entrepreneurial Melbourne importer and online reseller first announced the phone, dubbed the Agora, in October last year; made by a Chinese factory to his specs, it would be on sale at $199 by Christmas he promised.

That was later amended to January 29 and $299, but by mid-January Kogan was forced to cancel the launch, due to “potential future interoperability issues”.

In February, at Media Connect’s KickStart forum on the Gold Coast, Kogan said a redesigned Agora would hit the market “within three months” ­ May at the latest.

This week he bobbed up in Sydney to promote new products, but the Agora wasn’t among them. He promised a release by year’s end, if he could get around industry “red tape”.

“A major company that doesn’t want us to release [the Android phone] is creating red tape… others expect that this will clear and [we] are looking to release by the end of this year ,” Kogan told Computerworld.

Kogan did have some very real new products to show off, including a $199 digital and Internet radio ­ pictured ­ with charging slot for an iPhone or iPod; a $169 digital photo frame that links by WiFi to FaceBook, Twitter and other social networking sites; a $249 GPS navigation system with 4.3-inch screen; and a $269 full HD 1080p Blu ray player ­ all sold exclusively through his online store.

Kogan also revealed plans to move “aggressively” into the US market with a similar Net-based operation.

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