Google has officially ceased selling the Pixel 2/2XL on its web store just 18 months after launch, prompting buyers to the Pixel 3/3XL instead.

Google pixel 3 300x296 Google Ditch Pixel 2 & 2XL After 18 Months

[Pixel 3]

The news follows a similar strategy with the original Pixel phone, which was ditched from Google’s online store 18 months after too.

Whilst the Pixel 2/2XL is still available to purchase from several third-party retailers, Google’s strategy contrasts other manufacturers such Apple and Samsung who still sell previous generation smartphones several years after launch.

As spotted by Android Police consumers who directly visit the Pixel 2 page are now pushed to the Pixel 3 listing instead – mirrored by Google’s Australian website too.

The news follows reports Google has significantly slashed personnel numbers from its laptop and tablet teams, fuelling rumours the tech giant is re-strategising its Pixel hardware portfolio.

Google Pixel 1024x657 Google Ditch Pixel 2 & 2XL After 18 Months

[Google AU website]

Canohm Vogels 728x90 Google Ditch Pixel 2 & 2XL After 18 Months
Samsung QLED 8K 728x90 Google Ditch Pixel 2 & 2XL After 18 Months
BW Formation Suite 728x90 Google Ditch Pixel 2 & 2XL After 18 Months
Logitech Pro X 728x90 Google Ditch Pixel 2 & 2XL After 18 Months
Fitbit Versa 728x90 1 Google Ditch Pixel 2 & 2XL After 18 Months
Belkin Linksys 728x90 Google Ditch Pixel 2 & 2XL After 18 Months
TCL Plex 728x90 Google Ditch Pixel 2 & 2XL After 18 Months
Heos Multiroom 728x90 Google Ditch Pixel 2 & 2XL After 18 Months
Heos Drive Superlink 728x90 Google Ditch Pixel 2 & 2XL After 18 Months
klipsch three channelnews 728x90 Google Ditch Pixel 2 & 2XL After 18 Months