Google Drafts Nexus Brand In The Smartphone War

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Google’s Nexus project may have started out as a one off experiment, but the brand is growing with word claiming five new Nexus phones from different manufacturers are in the making.

Five Points in a Nexus

Earlier in the year, the Wall Street Journal reported Google has recruited five different manufacturers to produce what would be a range of Google Nexus devices. Ultimately the move would see a larger audience using devices with a uniform version of Android, slightly hedging fragmentation in the market while offering customers choice.

It is believed some of the five companies recruited include Samsung, LG, Motorola and Sony.

Starting with the Top Dog

Samsung’s Galaxy Nexus (featured) was a trendsetter by being the first phone to adopt a high-definition screen. It was shaped by ergonomics, dictated by functionality and equipped with enthusiastic software. I loved it.  


Click to enlarge

It now looks like Samsung has been commissioned to give the smartphone a revamp following a leaked document which was procured by Sammobile.com.  

 

The new “Nexus” device has been assigned the model number i9260 and upgrades include a 1.5GHz dual-core processor, an improved 8MP rear camera and a larger 1.9MP front facing camera.


Click to enlarge

When the original Galaxy Nexus was released, it was widely criticised (and rightfully so) for not having a memory card slot. The table above indicates Samsung has tended this Achilles heel by offering expandable memory, (Note: the table claims it takes a SD card but odds are it actually includes a MicroSD card slot).

At present we’re in the middle of an ongoing debate concerning the relevance of quad core processors in smartphones. Sure, harnessing four cores in a smartphone might be better, but when you’re running bare-boned Nexus software it’s really not needed. If you’re sceptical feel free to check out Motorola’s Razr V, which has software almost identical to stock Android being powered by a competent dual-core. 

Review: There’s A Lot Of Nexus In The Motorola Razr V

All in all, the revisions made to the Nexus look promising, and, if true, will inject the beloved smartphone with more wits, entertainment and value.

 

Wheels in motion

Google recently announced a relationship with Sony by bringing stock Jelly Bean software to Sony’s flagship smartphone, the Sony Xperia S. According to GSMArena, Google’s Technical Lead of the Android Open Source Project, Jean-Baptiste Queru picked the Xperia S because “it’s a powerful current GSM device, with an unlockable bootloader, from a manufacturer that has always been very friendly to AOSP.”

This collaboration marks the fourth company Google has produced vanilla (stock) Android for, including HTC, Samsung and Asus. Although Google owns Motorola, they’ve played fair, but their influence since the acquisition has been noticeable.

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