Google, which last week was cranking up its YouTube offering, is back on the acquisition trail with reports that it is set to buy DocVerse, a company that has a product that works with Microsoft Windows. It is also set to purchase Yelp, a US property search company.The DocVerse purchase, which is tipped to cost Google $25 million, will give the global search company new collaboration service tools that work in conjunction with Microsoft Office documents. It will also see the Company compete with Microsoft in the online application market.
DocVerse was founded by two Microsoft veterans, Shan Sinha and Alex DeNeui. Analysts claim that Microsoft will seek to counter with Microsoft Office Web Apps, which are debuting next year along with the next version of the Office suite.
Google is also in acquisition discussions with US local business directory and review site Yelp. The purchase price is tipped to be $500 million.
Yelp provides reviews for local businesses, including restaurants, retailers, service providers and real estate agents. The Web site had 26 million visitors in the last 30 days through November.
If Google can get Yelp, it will have a treasure trove of local information with which it can pair contextual mobile ads.
Google wants this information to boost the data and services it already provides with its Local Business Centre. Participating businesses list their phone numbers, hours of operation and other factoids with Google, which renders this info on Google Maps Place Pages, which include directions, reviews and other information pertinent to specific businesses. Yelp has been immensely successful providing similar info, but lacks Google’s massive Web presence.