As Samsung starts to cancel pre-orders on their Galaxy Fold, Google has stepped up its plans to jump into the foldable smartphone market.
Following Samsung’s very public failure of its first ever foldable phone, before it got the chance to reach consumers, Google has unveiled its own plans to develop a foldable device of its own.
Ahead of the I/O developer conference, Google Pixel Development Lead Mario Queiroz confirmed the plans in an interview with CNET.
“We’re definitely prototyping the technology. We’ve been doing it for a long time,” said Queiroz.
However, Queiroz insinuated that a foldable Pixel is not in Google’s near future.
“We’re prototyping foldable displays and many other new hardware technologies, and have no related product announcements to make at this time.”
Foldable phones and screens created a lot of buzz in recent years and conferences.
MWC 2019 was host to come of the culmination of phone manufacturers plans to perfect the new form factor, with Huawei and Samsung revealing their respective devices.
Before that, at CES 2019, LG was the star of the show with its impressive roll-up 65″ 4K TV R.
However, despite ramping up marketing for the Galaxy Fold, including publishing an impressive video showcases the sturdiness of the foldable device, the smartphone’s screen failed days after journalists received the device to review.
Following the global onslaught of news coverage, Samsung cancelled the Galaxy Fold launch here in Australia and may even cancel unconfirmed pre-orders.
Signalling the last nail in the coffin for this version of the foldable smartphone.
Likely, Google is learning from Samsung’s mistakes and will not rush out a foldable version of its smartphone range before a device is ready — and the price for a potential device will go down.
For now, Pixel lovers will have to be content with the company’s just-announced premium mid-range line, Pixel 3a and Pixel 3a XL.