Google has lost a trademark battle after they attempted to register the word ‘glass’.
The big search Company wanted the trademark for its electronic glasses however the United States’ Trademark Office has kicked their application out, according to the conclusion report, a trademark examiner raised two objections, one of which was that the trademark was too similar to other trademarks containing the word ‘glass’, which could lead to confusion for consumers.
The other objection was that the word ‘glass’ was merely descriptive, and that such generic terms cannot be trademarked under US federal law.
Google has been involved in a long-running row over the word, with experts claiming it is too generic to be patented and the Trade Mark Office rejecting Google’s application.
Google, on the other hand, claims the word applies to its entire glass product, which includes frames, and not just the glass component.
A trademark examiner raised two objections, one of which was that the trademark was too similar to other trademarks containing the word ‘glass’, which could lead to confusion for consumers.
While Google has already registered the term ‘Google Glass’ as a trademark, a report in the Wall Street Journal this week revealed that the U.S. Patent and Trademark Office has objected to the ‘Glass’ trademark application, submitted last year.
In an effort to convince the TMO Google’s trademark attorneys wrote a 1,928-page letter to the government in response to the Trademark Office’s decision to stall the trademark application.
However, the letter from Google’s lawyers contained around 1,900 articles about Google Glass, with the remainder of the letter disputing the trademark examiner’s objection that using the word ‘glass’ as a trademark would confuse consumers and the assertion that it was merely a descriptive word.