Google To Charge Business For YouTube Videos

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Companies and individuals who have posted videos to YouTube can now take advantage of a new Google service in an effort to get more traffic for a posted video. However you will be charged for it.

Like Google AdWords, the new service called Promoted Video campaigns are targeted by keyword and priced on a cost-per-click basis. This allows advertisers to buy Promoted Videos directly in AdWords said Google.

You can place bids, select where you’d like your videos to appear (on relevant YouTube search results pages, video watch pages, and Google’s publisher network), and set daily spending budgets all within the AdWords interface claims the Company.

“Our aim is to provide a single destination for an overall Google ad buy, as well as give YouTube advertisers new to AdWords access to additional campaign tools” a Google spokesperson said.

“Currently there are 20 hours of video uploaded to YouTube every minute, Promoted Videos, is a way to place a video on related pages on YouTube and across the web. It’s an advertising program that anyone – from an everyday user to a major brand advertiser – can use to help people discover their video. Promoted Videos will help you find a relevant audience wherever they are on the web, whether it’s searching or watching videos on YouTube or browsing across Google’s network of publisher sites Google said in a press statement.

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