Google says it will let newspaper and magazine publishers set a daily limit to the number of articles from their websites that people can read for free via Google’s search engine. But it’s still not offering to share the profits it makes from displaying the publishers’ content.The move comes after media baron Rupert Murdoch lashed out at Google for profiting from aggregating online news pages. He claimed Google was paying nothing for the content but profiting from huge advertising revenues.
Murdoch subsequently threatened to block Google from displaying its news articles and has held talks with Microsoft about giving its Bing search engine exclusive access to News’s content.
In an apparent response, Google now says publishers can join its “First Click Free” program that lets the search engine index website content, but prevents web surfers from having unrestricted access once they reach the sites.
Google says a new version of the program will stop users delving deeper into a Website if it requires payment or registration. It would will let publishers limit readers to up to five free articles per day.