GoPro is developing its own line of consumer drones and plans to start selling multi-rotor helicopters equipped with high-definition cameras late next year, according to people familiar with its plans The Wall Street Journal has reported.The move would see GoPro, which in June this year filed an initial public offering and this month a follow-on public offering, expanding into a new market from its current camera business.
The WSJ has reported people familiar with the plans as stating GoPro will be aiming for a price tag of between US$500 and US$1,000 for the multi-rotor helicopters.
It may be that GoPro is looking to mitigate potential loss of future business by becoming directly involved in the drone market.
While GoPro is already a supporting player in the market, providing many of the cameras that consumer drones carry, market-leader SZ DJI Technology Co. of China recently started selling devices that come with its own in-house cameras, the WSJ reported.
GoPro posted strong third quarter results at the end of last month, reporting revenue of US$280 million, up 45.7 per cent year-on-year, and net income of US$14.6 million, up from a loss of US$1.1 million year-on-year.