Greenpeace has targeted Apple with protests against Apple shops tipped for this week in Australia.The enviromental group launched a campaign in an effort to pressure the global company who are now sitting on over $100 Billion in cash reserves to use more renewable forms of energy.
Last week Greenpeace ran coordinated protests at Apple stores in San Francisco, New York and Toronto. Sydney is on their agenda the organisation said.
In San Francisco, activists walked into the Union Square area store carrying hundreds of black and white balloons with the words “Clean Our Cloud,” a reference to data storage on remote servers, such as Apple’s iCloud service that allows consumers to sync content like music and photos across a variety of devices, from iPhones to iPads and laptop computers. Other activists who were part of a “cloud cleaning” crew used spray bottles, window washers and cloths to clean the glass inside the Apple Store.
Apple employees tolerated the peaceful demonstration but refused to comment, directing all questions to Apple’s Cupertino headquarters. Many Apple customers at the store said they didn’t understand what “Clean Our Cloud” meant.
“I’m not aware of what this is about in any depth,” said Javier Sanchez, 32, who was visiting from Seattle and posed for a photograph, taken with his iPhone, in front of the protest. “But it will get attention.”