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Haier have just released new top mount fridges

2012092503353882020 300x300 Haier Budget Fridge Hit OZ $479+
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The new compact models, which range in capacity from 222L to 335L, all feature new Haier like a Vitamin C filter technology and come in a classic white finish.

The new multi directional air flow system with a Vitamin C fresh filter keep food fresher for longer, and all models have a reversible door and removable safety glass shelves.

The new Haier’s also boast recessed handles, LED lighting, and start from $479 to $649.

Smaller capacity models HRF-224FW (222L), HRF-261FW (262L), and HRF-335FW (335L) -are now among the best performing  categories in top mounts, say Haier, with ABS research suggesting single person households are growing at a faster rate than any other.

200-350 litre capacity fridges make up over one third or 159,953, of all top mount refrigerator sales, says Yvonne Hong, Brand
Manager for Haier.

The Chinese brand are expanding their presence in OZ, with a a major national ad   “Live a ‘Haier’ Life”  since the start of the year, hitting more than 100 outdoor billboards and will have ads in Real Living, OK!, NW and Woman’s Day – Haier’s key target audience – soon.

 

New Haier Top Mount Fridge/Freezers

HRF-224FW – White, 222L2.5 Star Energy RatingRRP $479

Model Number: HRF-261FW – White, 262L2 Star Energy RatingRRP $599

Model Number: HRF-335FW – White, 335L2 Star Energy RatingRRP $649

Haier have given no exact time frame for release of its new fridges but it will be some time later this year.

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