The Haier Group, the parent company of Haier Australia which is the number one manufacturer of refrigeration appliances in the world, has topped the global major appliances rankings for 2010 for the second year running with a 6.1 percent market share.The international ranking is awarded by UK-based Euromonitor International, which is the world’s leading independent provider of business intelligence on industries, countries and consumers.
The Haier Group has extended its global brand market share ranking by almost 20 percent since last year, and in Australia, appeals generally to Gen Y customers who are drawn to the company’s contemporary styling and functionality of the products.
It leads Euromonitor International’s ranking in three product categories: Refrigeration Appliances, Home Laundry and Electrical Wine Cooler/Chiller Appliances.
In each category, the company has increased its market share. In the refrigeration sector, it leads the world with a 12.5 percent retail volume share, and it has a 9.1 percent retail volume share in home laundry appliances.
Richard Bowe, Haier Australia’s General Manager, said: “Haier’s number one position on this respected index for the second year proves the growing respect and demand for Haier’s innovative range of products, and affirms our confidence in a strong future for the brand in the Australian market.”
“Haier continues to raise the bar in its commitment to design and manufacture of stylish but affordable appliances that combine reliability with the very latest technology.
“Our proposition is that Haier’s competitive pricing leaves [Gen Y] consumers with enough money left in their pocket to spend on the things in life that make them happy, such as concert tickets or new shoes,” said Bowe.
