Harman Sign Automotive Deal With Bowers & Wilkins

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Harman International has announced they have signed a global alliance with the Bowers & Wilkins.

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Harman Kardon as the global representative for future applications of Bowers & Wilkins technologies to the automotive OEM sector on an exclusive basis.

B&W makes the world’s most advanced home cinema, hi-fi and iPod speakers, and are used by Abbey Road Studios and music lovers everywhere, including those now available in the Jaguar XF.

“We are very pleased to be partnering with Harman, the clear market leader, to further extend the Bowers & Wilkins Brand and true sound experience in the automotive space,” added Joe Atkins, Chairman and Chief Executive Officer of the B&W Group.

Under the terms of the agreement, Harman will design and develop new branded audio solutions for the automotive sector in collaboration with Bowers & Wilkins.  The two companies will blend their technical and commercial strengths based on more than 100 years of combined expertise in the premium audio field.

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