Australian consumer electronics brand LASER has launched its new brand CONNECT SmartHome, which consists of an extensive range of connected smart home devices at an affordable price.

With smart home devices including smart speakers becoming increasingly commonplace, CONNECT SmartHome’s affordable new range is designed to further break down barriers to adoption of smart home and connected devices by giving consumers easy-to-install, modular options.

Exclusive to Harvey Norman and spanning a range of 32 new products (across security, lighting and power) with more to come, there’s something for everyone – from the smart home novice to seasoned tech enthusiasts.

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“With an increasing number of consumers interested in adopting the smart home trend, we’re excited to be the exclusive launch partner for the new CONNECT SmartHome range,” said Glen Gregory, general manager of Technology and Entertainment at Harvey Norman.

“Providing consumers with a wide range of products and starter bundles, the range makes it easier for beginners and early adopters alike to adopt the technology or expand on their set-up.”

“With a team of trained experts in-store to provide advice and a great in-store experience, it also ensures seamless integration into the home.”

The new range includes smart doorbells, indoor and outdoor cameras, lighting and a range of smart plugs and power boards.

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“At a time when the smart home industry is on the precipice of taking off and smart speakers are quickly becoming the centrepiece of many homes, Australian consumers are now looking for more variety and affordability in this space,” said Chris Lau, LASER managing director.

“As an established Australian brand, we are well positioned to enter this category with a new exciting brand that will provide customers with affordable options in creating their connected home.”

“Add in strong local support, product warranties and full compliance to local standards, and consumers do not have to be tempted by online goods coming in from overseas where they don’t know what they will be getting in either product performance or safety.”

The latest range of smart home devices are all Google-licensed, ensuring no interruptions after updates, while full compliance with Australian Standards and Regulations, replacement warranty and local customer support ensures consumers can get the best in affordable technology.

For more details and pricing on the latest CONNECT SmartHome range, please visit the website here.

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