Harvey Norman ‘Tech Brand’ To Launch 2014?

X

Dick Smith has done it, but now it looks like another major retailer is about jump on the own-brand bandwagon, too.

Mass electronics retailer Harvey Norman is secretly developing its own branded electronics range, CN has been told. 

The retailer is said to be working with at least one major distributor, which is Australian-based, on the project. No other details are available but it is believed the Harvey Norman label could be launched later this year, sold at its franchisees. 

It is not clear what the ‘Harvey Norman’ own brand range could include, but could potentially be anything from audio, accessories and speakers to TV’s. The retailer was not available for comment at the time of writing. 

If the rumor is true, it may be on the right track. 

Rival Dick Smith has long championed its DSE and Tandy house brands, and only recently CEO Nick Abouud pledged to increase own-brand sales to 15%, and boost margins.

DSE and Tandy sell everything from own branded USBs, cables to budget TVs, antennas and security cameras. 
Dick Smith has even set up a direct sourcing team in Hong Kong to further expand its private label product range and the “possible creation of a portfolio of additional private label brands”, according to a recent company prospectus. 

“There are clear margin benefits to developing an in house brand”, says Sam Yip, Telsyte analyst. 

Companies with their own brands are seen as innovators, not just able to sell but also create products. 

“A generic brand is generally lower cost and gives the retailer more contact with the consumer. 

“Its one other way to keep the consumer connected to the brand.”  

In relation to the consumer electronics industry, generic brand accessories, in particular, are “low maintenance and low risk” but once a generic brand starts competing with big brands this can be tougher.

“Pricing needs to be quite competitive,” he warns, something which Harvey Norman has sadly lacked in the past. But this could be about to change. 


FLOODLIGHT 2024 Banner 728x90px Harvey Norman Tech Brand To Launch 2014?
BEL2535 BPB024 4SQ Banners 728x90 Harvey Norman Tech Brand To Launch 2014?
4Square Media Banner Ads Update at 5 July JSAU05JUL1 MR 728x90 1 Harvey Norman Tech Brand To Launch 2014?
Px7 S3 728x90 1 Harvey Norman Tech Brand To Launch 2014?
FA 979 HN MDF SG14 14gen 728x90 1 Harvey Norman Tech Brand To Launch 2014?
ChannelNews AZ100 728x90 Harvey Norman Tech Brand To Launch 2014?
AU X8 Banner 728x90 Harvey Norman Tech Brand To Launch 2014?
250527 SAV Channel news June25 Leaderboard 728x90 1 Harvey Norman Tech Brand To Launch 2014?
appliance retailer leaderboard may 728x90 Hitachi updated Harvey Norman Tech Brand To Launch 2014?
728x90 Harvey Norman Tech Brand To Launch 2014?
728 x 90 Harvey Norman Tech Brand To Launch 2014?
Flick of a switch 728x90 1 Harvey Norman Tech Brand To Launch 2014?
728x90 Harvey Norman Tech Brand To Launch 2014?
GOTHAM 728px x 90px Harvey Norman Tech Brand To Launch 2014?
Westan 728x90px Harvey Norman Tech Brand To Launch 2014?
MOTO 36331576 Q3 Ad Banners 728x90 2 Harvey Norman Tech Brand To Launch 2014?
JBL TourPro3 728x90 Harvey Norman Tech Brand To Launch 2014?
Hisense KV BannerAd 728 90 Harvey Norman Tech Brand To Launch 2014?
Uniden Channelnews SoloX July 2024 728x90 1 Harvey Norman Tech Brand To Launch 2014?
4Square Media Banner Ads Update at 5 July JSAU05JUL1 Buddy 728x90 1 Harvey Norman Tech Brand To Launch 2014?
ELX DIG Crosscat Promo 728x90 Mar25 Harvey Norman Tech Brand To Launch 2014?
BlueAnt 4SQM PumpAirUltra 728x90px Harvey Norman Tech Brand To Launch 2014?
Skullcandy 728x90 1 Harvey Norman Tech Brand To Launch 2014?
HAIER Series 600 FLW HPD Pairs 728x90 1 Harvey Norman Tech Brand To Launch 2014?
Marshall 728x90 1 Harvey Norman Tech Brand To Launch 2014?


YOU MAY ALSO LIKE