Back in January 2010, Telstra held a joint press conference with HTC and Microsoft to launch the HD2 Windows Mobile OS phone. It looked good sucked juice due in part to the poor operating system and large display screen, but despite this the HTC Smartphone sold like hot cakes in Telstra stores.
On Tuesday Telstra, in partnership with Microsoft and vendors like HTC, LG and Samsung, will launch a brand new range of Windows Phone 7 Smartphones with Microsoft’s new operating system.
The old Microsoft HD2 model, unlike an Android or Apple iPhone, will not be able to be upgraded to the new operating system leaving consumers with an old OS and a phone that will be yesterday’s model.
When the HD2 was launched both Microsoft, Telstra and HTC were already testing Smartphones running the new Windows Phone 7 operating system, yet despite this consumers were not told that the $896 phone would be old technology by October 2 and that unlike most other Microsoft products that run a Windows OS would not be upgradeable.
For consumers who signed up to a Telstra $86 a month plan the wait could be two years before they offload the HD2 model for a new model.
In that period the new Windows will struggle to get traction in the marketplace according to research Company Gartner due in part to a lack of applications for the new OS and superior offering from phone makers running the new Google Android OS and new iPhone models from Apple.
Also set to take on the new Microsoft WP7 offering is HP a long time Microsoft partner who is set to launch WebOS an operating system that they acquired from long time organiser and Smartphone maker Palm. This OS is set to be used in tablets, Smartphones and in PC as well as in devices that interface with an OS such as printers.
Both Telstra and Microsoft were unavailable to comment while Anthony Petts, Marketing Manager for HTC said that the debate over whether Telstra should have told consumers about the new operating system and the lack of an upgrade said “This an interesting debate. It definitely throws up a new prospective when selling a phone”.
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