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Australian health tech company, HomeStay, has expanded into the consumer market, allowing customers to purchase its stable of smart home products for the elderly, or those with disabilities.

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The news comes as smart home automation and connected home products continue to grow in market demand and adoption, with HomeStay spearheading a custom audience approach.

The HomeStay Intelligent Home platform helps senior citizens and those with special needs live in their home independently, with products including door and motion sensors, emergency pendants plus more.

Controlled via the new HomeStay Connect app, users can harness the system to receive prompt and responsive assistance in their home 24/7.

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Using data analysis and human monitoring, the system learns a person’s routine and alerts of potential anomalies.

Early insights seek to minimise unnecessary extra care, whilst facilitating welfare checks in a more responsive manner.

The new HomeStay webstore is the linchpin in its brand-new B2C channel offering, underpinned by a national marketing campaign to consumers, service providers and health professionals.

It comes as more brands (e.g. Senhheiser and Samsung) increase their direct to consumer model, further threatening traditional retailer sales.

“HomeStay is already successfully providing our technology solutions in a B2B (business to business) capacity through providers in aged care and disability sectors,” claims HomeStay CEO, Philippa Lewis.

“The HomeStay webstore launch and expansion of product offering follows the recent announcement of an exclusive distribution agreement with Essence APAC.”

Further information and full product specifications are available on HomeStay’s website here.

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