HTC is back spruiking a new smartphone to retailers despite five years of losses and a woeful marketing record for their devices.

The Wildfire X is a new smartphone from HTC however some tech reviewers have said “it’s probably not worth getting excited quite yet” after seeing the device.

In Australia and the UK HTC devices have disappeared from retailer shelves, now the Taiwanese Company is hoping that their new offering will reverse its stumbling fortunes.htc u11 press release head HTC Back Flogging Phones

The new device has a triple camera along with a 6.2-inch HD Plus screen, with an 8-megapixel teardrop selfie camera positioned at the top.

The camera on the rear of the device has three lenses in total, with resolutions of 12, 5, and 8-megapixels. It will run on the latest Android 9 operating system and the Helio P22 processor is a 2.0GHz octa-core affair. On top of that, it will have a 3300mAh battery.

After riding high at the top end of the market HTC is today relegated to trying to carve a niche out in the cheap value market, the device is tipped to be sub $340.

It’s set to compete up against the Xiaomi Redmi Note 7 and the Motorola Moto G7 Plus as well as models from Alcatel the leader in the value smartphone market.

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