HTC is set to get a makeover with the company CEO, Peter Chou, admitting it “has made mistakes” in the past.
Despite the success of the HTC One X and their S model smartphones, the Company has struggled to compete. In the second quarter sales slumped 26.8 percent from where they were a year ago and the third quarter is also looking bad.
In Chou’s memo, recovered by the Wall Street Journal, he referes to “multiple areas” which need fixing. He said that HTC grew too fast in the past two years.
Chou also states the HTC had a bit of trouble executing strategies well, stating “we agreed to do something, but we either didn’t do it, or executed it loosely.”
In his plans to help the company recover, Chou dictates a need to focus on the HTC One brand, with a clearer intent to not get tangled up in bureaucracy.
The HTC CEO believes those in charge are “talking all the time but without decision, strategic direction, or a sense of urgency,” and hopes to improve communication within the company.
Despite the seemingly apologist nature of Chou’s memo, he made sure to reiterate the company was still doing well financially, adding “the most important thing is what we do to solve the problem.”
