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With the aftershocks of the Note 7’s release only beginning to settle, Samsung has revealed its next major product for the smartwatch market.Launched at the company’s pre-IFA conference event, the Gear S3
combines a more-refined design, IP68 water resistance, support for
mobile payments and built-in GPS.

Design-wise, Samsung say they have aimed for a smartwatch that
doesn’t look like a smartwatch but one that looks like a “smart watch.”

To this end, they even brought on venerable watch designer Yvan Arpa
who hoped to make the Gear S3 a watch that still looks good in twenty
years.It uses the same steel used in high-end luxury watches and a lot
of the same design sensibilities.

Samsung says that “every feature, from the circular bezel to the
premium finishing and buckles, has been reimagined to elicit the look of
a classic timepiece.”

“In addition, the Gear S3 is compatible with 22mm watch bands so
consumers can easily personalize their watch to match any outfit or
special occasion.”

The same level of thought has been put into the faces available for the Gear S3.

Samsung’s latest will feature a range of professional modern faces designed by artist Arik Levy.

“It was interesting and fun to collaborate with Samsung on creating
unique and evolving watch face concepts and watch bands for the Gear S3.
Inspired by my artwork, installations and sculptures, we created
features that not only technology-savvy consumers will love but also
those who place a high value on art, design, freedom of the mind and
aesthetics,” Arik Levy said

7079rxic embeded image 1 IFA 2016: Samsung Launch Gear S3
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Durability also looks to have been a factor, with the Gear S3 set to
be the first smartwatch to feature Corning’s new Gorilla Glass SR+ and
“military-level” protection.

The latest addition to Samsung’s ‘phone-plus’ ecosystem comes in two variants – Frontier and Classic.

“Inspired by the active explorer, the Gear S3 frontier evokes a
rugged outdoor look with an enduring style that blends form and
function. The frontier was designed to perform in any setting or
environment – whether business or leisure.”

Meanwhile, “the Gear S3 classic pays homage to the minimalist,
elegant style found in the most iconic timepieces. The classic was
designed with meticulous attention to detail – with its size and shape
chosen to attain the same consistency and balance of a well-crafted
luxury watch.”

Under the surface, “The Gear S3 puts convenience at the flick of the
wrist, allowing users to leave their smartphone behind when they don’t
need it on-hand. The built-in GPS functionality enables users to
accurately monitor their daily fitness activities while the
Alti/barometer and Speedometer allow users to track everything from
altitude and atmospheric pressure to sudden changes in weather, distance
traveled and speed.”

The Gear S3 also boasts built-in speakers, LTE connectivity and support for mobile and secure payments over Samsung Pay.

Samsung look to also be ramping up when it comes to the software side
of things, with a growing library including an Alti/barometer and
Speedometer apps.

BMW owners will even benefit from new functionality that will allow
Gear S3 owners to check their fuel level, set alerts for when they need
to leave the house and unlock their car remotely.

There’s also a new SOS feature for use in emergencies which activates
the watch’s location tracking capabilities and alerts friends, family
and others about crisis situations.

“With the Gear S3, we continue to build on our wearables heritage of
offering diverse choices to enhance consumers’ unique lifestyles,” said
Younghee Lee, Executive Vice President of Global Marketing, Mobile
Communications Business at Samsung Electronics.

During the company’s presentation, she highlighted the heritage that
Samsung have with deep wearable devices and how that provided them with
the insight necessary to stand out in an increasingly crowded smartwatch
market.

“Samsung Gear S2 achieved meaningful progress in the smartwatch
category with a personalized watch face and a versatile rotating bezel
that provided an intuitive smartwatch experience. Now with the new Gear
S3, we expand our Gear collection and introduce not only a great
smartwatch, but a great watch.”

“With smart capabilities and sophisticated, elegant design, the Gear
S3 marks a significant addition to our smartwatch portfolio.”

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