Post pay mobiles to give users greater freedom, breaking the divide between pre-pay and fixed contracts.
iiNet’s latest innovation is contract free mobile phone plans, which are extremely competitively priced and start at $10, offering $150 worth of free calls and texts with 200MB of internet.
The move is set to ruffle some feathers among some of the bigger players in the mobile phone market including Telstra and Vodafone.
Its top plan allows an impressive $750 in calls and texts and 1.5GB of 3G data for $40 and no time commitments although users will be required to provide their own mobile device.
They will also allow internet and unlimited access to social networking sites including Facebook, Twitter and MySpace.
Customers will also receive automatic call usage notifications once limits are exceeded.
These tariffs appear to be one of the best mobile value for money deals on the market, when compared to the likes of Virgin Mobile’s $39 post paid contract equivalent, which offers $300 of calls and SMS and 300 MB of memory.
Vodafone’s $45 cap, plus an additional $15 per month for the handset offers unlimited calls with 1GB but subject to a two year contract, and costs rise even further if consumers choose a one year deal.
3’s equivalent, with the $39 cap, offers a lot less voice calls at just $250 and 200 MB of data.
This strategic move into the mobile market marks the latest bid by broadband provider iiNet to become a one stop shop for users completing the ‘quad-play’ service of broadband, voice, mobile and TV.
The company currently provides 1.3 million broadband, telephony and Internet Protocol TV (IPTV) services in Australia.
“Customer feedback was crucial during the development of our mobile plans. We asked what was important in a mobile offering and we’ve responded with unmetered social networking, call usage notifications and great value monthly plans, minus the binding contract,” said iiNet’s CEO, Michael Malone.
Business customers can also avail of the new mobile service plans, which they have said will operate on the Optus network.