NVIDIA has launched the ultimate gaming innovation – its newest performance segment graphics card – the NVIDIA GeForce GTX 760 GPU.

Priced at $US249, the card is designed to deliver extreme frame rates for this year’s hottest PC games, including Call of Duty: Ghosts, Watch Dogs and Battlefield 4. Powered by an NVIDIA Kepler architecture-based GPU with 2.3 gigaflops of processing horsepower, the GeForce GTX 760 is more powerful than the next-generation game consoles expected by the end of the year.

It offers significant performance upgrade over prior GeForce GPUs – it’s three times faster than the GeForce GTX 275 GPU and twice as fast as the GeForce GTX 560 GPU.

Scott Herkelman, general manager of the GeForce GPU business at NVIDIA, says the card is for gamers seeking “insanely fast performance” and smooth frame rates. The card also meets gamer demands for greater customisation and overclocking options.

The NVIDIA GPU Boost 2.0 technology increases clock speed and adds temperature target and fan controls, extra over-voltage headroom and optimizations for advanced water-cooling solutions.

It’s available now from leading add-in card suppliers, including ASUS, Colorful, EVGA, Gainward, Galaxy, Gigabyte, Innovision 3D, MSI, Palit, PNY, and Zotac.