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Intel is linking up with Royal Philips Electronics to attack the consumer electronics market, according to a Reuters report.Intel iis linking up with Royal Philips Electronics to attack the consumer electronics market, according to a Reuters report.

Intel made an announcement about its involvement with Philips at the Internationale Funkausstellung (IFA), a consumer electronics exhibition taking place in Berlin, Germany, Sept. 2 to 7, according to the report. The annual IFA event is the world’s biggest consumer-electronics trade fair and an usually dominated by Philips, which has a vision of ambient intelligent systems that join together seamlessly.

Intel and Philips have agreed to set up a joint initiative to market home entertainment systems built around Intel chips, the report said quoting Intel as its source.

Intel is set to provide microprocessors, chipsets and software for a Philips digital media centre that is set to cover photos, music and video in a single system, the report said. The report did not discuss what impact the move might have on Philips’ internal semiconductor division.

The Philips Showline Media Center is set to include 250-gigabyte hard disk drive and a recorder for DVDs and CDs as well as two TV decoders to allow two TV channels to be received, the report said.

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