Internet-enabled TV’s are proving more popular than 3D TV’s claims a leading research Company they have also tipped lower shipments of 3D enabled TV’s. They also claim that IPTV will become mainstream ahead of 3D TV.
The news is set to please Telstra who are currently working with several TV vendors to deliver IP enabled movie and sporting content in Australia.
iSuppli said that while 3D TV shipments are enjoying robust growth, shipments of IP enabled TV’s are “outstripping” those of the much-hyped 3D variety.
iSuppli is forecasting shipments of Internet-enabled TVs (IETV) to hit 27.7 million worldwide this year, growing to 148.3 million in 2014. 3D TV shipments will touch 4.2 million in 2010, climbing to 60.5 million in four years.
iSuppli Figure: Global Forecast of Shipments of Internet-Enabled TVs (IETVs) and 3-D TVs, 2009-2014 (in Millions of Units)
2010 2011 2012 2013 2014
IETV Shipments 27.7 49.2 77.7 110.3 148.3
3-D TV Shipments 4.2 12.9 27.4 43.5 60.5
Source: iSuppli Corp. July 2010
iSuppli Figure: Global Forecast of Shipments of Internet-Enabled TVs (IETVs) and 3-D TVs, 2009-2014 (in Millions of Units)
2010 2011 2012 2013 2014
IETV Shipments 27.7 49.2 77.7 110.3 148.3
3-D TV Shipments 4.2 2.9 27.4 43.5 60.5
Source: iSuppli Corp. July 2010
DisplaySearch is projecting lower shipments for 3D TV of 3.4 million this year, growing to 42.9 million by 2014.
The reason IEPTV growth will far out-distance that of its much-hyped 3D TV cousin remains cost, content and interoperability, said iSuppli’s Riddhi Patel, television systems director and principal analyst. iSuppli expects 3D TV to remain a niche product for 2010, purchased primarily by early adopters, while IETV enters the mainstream.
“IETV provides immediate benefits by allowing TV viewers to access a range of content readily available on the Internet,” he said.
IETV is also benefiting from the aggressive stance taken by vendors to strike partnerships with content providers like Telstra in Australia who are set to have a monopoly after cutting deals with three of the top four TV brands in Australia to deliver content directly to a TV. This ensuring a steady stream of new programming available via the web, said Patel.
Analysts claim that a lack of 3D content is still causing problems on the 3D TV front.
DisplaySearch’s Paul Gagnon, director of North American TV research,said that delivery of 3D-capable TVs is currently outstripping content availability.
“3D content for TV remains limited to a small number of movies, plus some sports events on pay TV, which are dependent on cable providers. Blockbuster movies in 3D, such as ‘Avatar,’ will not be available for 3D TV in 2010,” Gagnon reported.
Other obstacles noted by DisplaySearch were consumer questions regarding 3D glasses, and low Blu-ray player penetration.
