iPhone Sales Start To Crumble Despite iPhone 6 Launch

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Apple who has seen their share value slump of late, is now struggling to hold onto iPhone market share.

The Company that has had no stand out new product, since the death of Steve Jobs, saw sales of their iPhone 6s and 6s Plus fall flat compared to prior launches  

New research reveals that Apple lost year-over-year market share after the launch of the iPhone 6s and 6s Plus.

Apple lost mobile share in the fourth quarter of 2015, especially in the USA which has been one of their strongest markets, despite the September launch of the new iPhone 6s and 6s Plus, Consumer Intelligence Research Partners (CIRP) found.

In the fourth quarter of 2015, Apple accounted for 41 percent of mobile phone activations, down from the year-ago 50 percent that followed the iPhone 6 and 6 Plus launches. 

“As in prior years, in the first full quarter of the new iPhone 6s and 6s Plus, iOS increased its share of activations relative to earlier in 2015,” said CIRP partner Josh Lowitz. “Yet, it was not as strong a launch as the iPhone 6 and 6S Plus in [the fourth quarter of] 2014, when iOS dominated activations and had its highest share since the December 2012 quarter following the launch of the iPhone 5.”

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Also in the fourth quarter of 2015, Android increased its share of activations, accounting for 58 percent of activations compared with the year-ago 41 percent.

In breaking out activations by brand, CIRP found that Apple retained its lead in fourth-quarter activation share, hitting 41 percent. Samsung was second at 36 percent, up from the year-ago 26 percent. LG maintained its share at 10 percent, comparable to its year-ago 11 percent share, CIRP said.

It looks like Apple, Samsung and LG “have settled in as the dominant manufacturers in the marketplace,” said CIRP partner Mike Levin. 

“Shares vary as Android users switch among Samsung, LG, and other manufacturers, and as Apple launches new models,” he said, but “shares have remained more stable in 2015 than in previous years.”

CIRP based its findings on a January 1-7 survey of 500 people who activated a new or used phone in the October-December 2015 period.
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